The previous brand had little visibility, an already registered name and could not transmit to the audience the messages pertaining to its essence.

 

The challenge was to find an original name and create an identity for a brand with very clear purposes: promoting a partnership with small businesses, valuing manual work and ethical production in fashion.

 

After intense research and a lot of coffee, the result was the incredible Thirty Seven Trend, referencing the capsule wardrobe created by Susie Faux, expanding possibilities for sustainable and versatile fashion.

 

Combining a modern visual identity and a strategic brand positioning, we ended the process with a transparent and confident brand, well defined and still making a difference in the market.